FRA.GI. S.r.l

COMPANY DESCRIPTION

FRA.GI. S.r.l. is a dynamic and innovative start-up based in Marigliano and Tufino, Naples, Italy.

The company is officially registered as an “Innovative Start-Up” with the Naples Chamber of Commerce and operates both locally and internationally. FRA.GI. is best known for its flagship product, NATU BABBÀ, a modern reinterpretation of the traditional Neapolitan babà, designed for a wide audience as it is alcohol-free and therefore suitable for all ages and cultural contexts.

VISION AND MISSION

FRA.GI. aims to revolutionize traditional Italian pastry-making through innovative, high-quality, and culturally inclusive products. The company’s mission is to preserve the authenticity of Italian culinary traditions while adapting to the evolving needs of a global and health-conscious market. Through continuous research, innovation, and international expansion, FRA.GI. aims to become a leading player in the premium food industry, promoting the excellence of Made in Italy and ensuring the ability to consistently offer high-quality products.

MAMMMÀ: OUR BRAND IDENTITY

The name “MAMMMÀ” evokes not only the Neapolitan soul of our confectionery products, which embody authenticity and craftsmanship, but also conveys the idea of sweets lovingly and carefully prepared by mothers on Sundays — hence the Neapolitan term “Mammmà”, recalling a special moment of the week devoted to family and tradition.

The Neapolitan term Mammmà brings to mind the warm and reassuring image of a mother who, with passion and dedication, creates delicious desserts for her loved ones, passing down time-honoured recipes and authentic flavours.

This name is therefore a tribute to the maternal figure and to Neapolitan culinary culture, where tradition meets artisanal excellence.

Each of our products becomes ‘nu piezz’ ’e core (a piece of our heart), a concentration of love and tradition that will transport you straight into the heart of MAMMMÀ.

CONCLUSION

FRA.GI. is proud to present MAMMMÀ’s NATU BABBÀ project, a clear example of how academic research can be transformed into a concrete and successful business venture, combining innovation with the Neapolitan pastry tradition.